PELATIHAN INOVASI PRODUK DAN PENGEMBANGAN BISNIS UMKM UNTUK MENAMBAH NILAI JUAL DAN DAYA SAING PASAR LOKAL

Product Innovation And MSME Business Development To Increase Selling Value And Local Market Competitiveness

Authors

  • Aminullah Aminullah Universitas 45 Mataram https://orcid.org/0000-0002-9516-5523
  • Hamid Hamid Universitas 45 Mataram
  • Denianto Yoga Sativa Universitas 45 Mataram
  • Ida Ayu Ketut Marini Universitas 45 Mataram
  • Titin Apriani Universitas 45 Mataram
  • Ni Luh Ariningsih Sari Universitas 45 Mataram
  • Novita Listyaningrum Universitas 45 Mataram
  • Arlina Maya Sari Universitas 45 Mataram
  • Dedi Agustiawan Universitas 45 Mataram

DOI:

https://doi.org/10.59896/amal.v3i2.481

Keywords:

Training, Innovation, Products, MSMEs, Sales Value, Competitiveness, Local Market

Abstract

This Community Service (PKM) program aims to provide training to the community for product innovation and MSME business development to increase sales value and local market competitiveness in Meninting Village, West Lombok Regency. The method for implementing the community service program is "training on product innovation and MSME business development to increase sales value and local market competitiveness in Kongok Hamlet, Meninting Village, Batu Layar District, West Lombok Regency" through: 1) Team formation or collaboration between lecturers and KKN students, and the Meninting village government. 2) Training activities in Kongok Hamlet, Meninting Village, involving the community or MSMEs, KKN students, and the village government. The results of the MSME product innovation training activity indicate that the training proceeded smoothly, with stages of material delivery and hands-on practice by participants or the community, particularly in packaging local products or fish pindang. The community appeared to be able to package the products but were hampered by inadequate packaging equipment

References

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Published

2025-12-05

How to Cite

Aminullah, A., Hamid, H., Sativa, D. Y., Marini, I. A. K., Apriani, T., Sari, N. L. A., Listyaningrum, N., Sari, A. M., & Agustiawan, D. (2025). PELATIHAN INOVASI PRODUK DAN PENGEMBANGAN BISNIS UMKM UNTUK MENAMBAH NILAI JUAL DAN DAYA SAING PASAR LOKAL: Product Innovation And MSME Business Development To Increase Selling Value And Local Market Competitiveness. Al-Amal: Jurnal Pengabdian Masyarakat, 3(2), 59–64. https://doi.org/10.59896/amal.v3i2.481

Issue

Vol. 3 No. 2 (2025): Desember 2025

Section

Articles

License

Copyright (c) 2025 Aminullah Aminullah, Hamid Hamid, Denianto Yoga Sativa, Ida Ayu Ketut Marini, Titin Apriani, Ni Luh Ariningsih Sari, Novita Listyaningrum, Arlina Maya Sari, Dedi Agustiawan

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