PENGARUH PERSEPSI MANFAAT, PERSEPSI KEMUDAHAN DAN EFEKTIVITAS TERHADAP MINAT MENGGUNAKAN QRIS PADA GENERASI Z DI KOTA MATARAM
DOI:
https://doi.org/10.59896/gara.v19i1.188Keywords:
Perception of Benefits, Perception of Convenience, Perception of Effectiveness, Interest in Using QrisAbstract
This study aims to determine the influence of the perception of benefits, perception of convenience and perception of effectiveness on the interest in using Qris in Generation Z in Mataram City. This study uses a quantitative research method with an associative approach. The sample used in this study is Generation Z aged 12-27 years which is 200 people. The reason for using a sample of 200 people is that the sample of 200 people is large enough to represent the population of Generation Z in Mataram City statistically. The data analysis methods used are multiple linear regression analysis, t-test and determination coefficient. The results of this study show that Perception of Benefits has a positive and significant effect on Interest in using Qris, Perception of Convenience has no significant effect on Interest in Using Qris and Perception of effectiveness has a positive and significant effect on Interest in using Qris. Then the perception of benefits and effectiveness is a factor that affects the interest in using Qris, while the perception of convenience is not included in the factors that affect the interest in using Qris
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