PERAN ATRAKSI DAN AMENITAS TERHADAP MINAT BERKUNJUNG WISATAWAN DI LOMBOK
The Role Of Attractions And Amenities In Tourist Visit Interest In Lombok
DOI:
https://doi.org/10.59896/gara.v19i3.386Keywords:
Attractions, Amenities, Visit Intention, Tourism, LOMBOKAbstract
This study aims to analyze the influence of attractions and amenities on tourist interest in visiting West Lombok tourist destinations. The research method used was quantitative with an explanatory approach. Data were collected through a five-point Likert-type questionnaire from 100 respondents selected using purposive and accidental sampling techniques. Data analysis was performed using multiple linear regression using SPSS. The results showed that both attractions and amenities had a positive and significant effect on tourist visit intention The significance value for attractions was 0.002 and for amenities was 0.032, indicating that the more attractive the attractions and the more adequate the amenities provided, the higher the tourist visit intention. This finding underscores the importance of synergizing the development of quality attractions with the provision of adequate amenities as a strategy to increase the competitiveness of Lombok tourist destinations
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