(1)
Ariani, S.; Purnama, I. PENGARUH CITRA MEREK, HARGA, FITUR PRODUK, DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG DI KOTA BIMA: The Influence Of Brand Image, Price, Product Features, And Lifestyle On Samsung Smartphone Purchase Decisions In Bima City. Ganec Swara 2025, 19, 840-851.