Ariani, S., & Purnama, I. (2025). PENGARUH CITRA MEREK, HARGA, FITUR PRODUK, DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG DI KOTA BIMA: The Influence Of Brand Image, Price, Product Features, And Lifestyle On Samsung Smartphone Purchase Decisions In Bima City. Ganec Swara, 19(3), 840–851. https://doi.org/10.59896/gara.v19i3.361