Ganec Swara

PERAN E-WOM DAN BRAND IMAGE DALAM MEMPENGARUHI KEPUTUSAN PEMBELIAN PADA GLOSKIN AESTHETIC & SKIN CARE BALI

Ni Kadek Lia Dwitari — 2025-09-03

This research was conducted to examine the extent to which Brand Image and Electronic Word of Mouth (E-WOM) influence consumer purchasing decisions for products from Gloskin Aesthetic & Skin Care Bali. 50 respondents were randomly selected for this study, which used a quantitative method with a causal approach. Questionnaires were distributed to collect data, and SPSS version 25 software was used to analyze the results using several linear regression approaches. According to the research findings, consumer decisions are positively and significantly influenced by the E-WOM variable (β = 0.315; sig = 0.001) and Brand Image (β = 0.285; sig = 0.002). Furthermore, the calculated F value was 12.112 and the significance level was 0.000, indicating a strong simultaneous effect of both variables on consumer decisions. These findings indicate that enhancing Brand Image and the quality of E-WOM will increase the likelihood of customers making purchases.Therefore, Gloskin is advised to maximize digital marketing tactics and maintain a positive brand image.

PENGARUH KETERSEDIAAN PRODUK, LOKASI, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI TOKO GOESMANK

Ni Luh Gede Wimas Prasanthi — 2025-09-03

The following research is to determine how the influence of products availability, location, also service quality to purchasing decision at Goesmank Stores located in Banyuning Village. This research is grounded in the essential role grocery stores play in fulfilling community needs as well as absorbing local labour. As a response for increasingly fierce business competition, shop owners are required to understand various aspects that can influence consumer decisions in making purchases. This research used a quantitative method by surveying 73 respondents. Data were analysed through multiple linear regression using SPSS. According to the analysis, the results obtained indicate that product availability, locations, and service qualities have a positive significant impact on purchasing decisions at Goesmank Store. These findings are so essential for business owners to continue to improve service quality, ensure product availability, and choose strategic locations to maintain business existence.

PENGARUH CURRENT RATIO, INVENTORY TURNOVER RATIO, DAN LONG-TERM DEBT TO EQUITY RATIO TERHADAP PERTUMBUHAN LABA PADA PERUSAHAAN SUB SEKTOR KOSMETIK DAN BARANG KEPERLUAN RUMAH TANGGA YANG TERDAFTAR DI BEI

Sulistianingsih Sulistianingsih — 2025-09-03

This study looks at the relationship between the growth of profits in home goods and cosmetics subsector companies listed on the Indonesia Stock Exchange (IDX) and the Current ratio (CR), Inventory turnover ratio (ITO), and Long-Term Debt to Equity Ratio (LTDER) until 2023. This study employs an associative research design and a quantitative methodology. Purposive sampling was used to choose five companies for the study sample. The data came from annual financial report documentation and was subsequently analyzed using multiple linear regression. Based on the results, LTDER had no discernible impact on earnings growth, but CR and ITO had a considerable one. At the same time, earnings growth is significantly impacted by CR, ITO, and LTDER. These results imply that liquidity effectiveness and inventory management have an important role in increasing corporate profits, while the use of long-term debt needs to be managed carefully so as not to suppress profitability. This research is expected to be a consideration for company management, investors, and future researchers in understanding the financial factors that influence earnings growth.

PERAN CRM MEMEDIASI BAURAN PEMASARAN DAN KUALITAS PELAYANAN TERHADAP KINERJA PEMASARAN PADA PRODUK MORTAR DEMIX DI CV. SURYA MITRA AGUNG BALI

I Made Prama Wibawa — 2025-09-03

Business competition in the building materials sector requires companies to improve their marketing performance through the right strategy. CV. Surya Mitra Agung as a distributor of Demix mortar cement in Bali faces challenges in terms of price, product availability, and suboptimal service quality. Therefore, this study aims to determine the effect of marketing mix and service quality on marketing performance, with CRM (Customer Relationship Marketing) as a mediating variable. This study uses a quantitative approach with a survey method through questionnaires and interviews with 74 employees from five related divisions. The results of the study indicate that the marketing mix, service quality, and CRM have a positive and significant effect on marketing performance. In addition, CRM is proven to be able to mediate the influence of the marketing mix and service quality on marketing performance. This finding emphasizes the importance of integrating marketing strategies and customer relationship management in improving the effectiveness of a company's marketing performance

PENGARUH CITRA MEREK, HARGA, FITUR PRODUK, DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG DI KOTA BIMA

Salsa Ariani — 2025-09-03

This study aims to analyze the influence of brand image, price, product features, and lifestyle on purchasing decisions for Samsung smartphones in Bima City. The background of this research stems from the increasing use of smartphones as a primary necessity in modern society and the intensifying competition among smartphone brands. Samsung, as a well-known brand, faces challenges in maintaining its brand image, adjusting its pricing, and delivering feature quality that aligns with the evolving lifestyles of consumers. This research adopts a quantitative approach with an associative method. Data were collected through the distribution of questionnaires to 96 respondents selected using purposive sampling. The data analysis technique employed was multiple linear regression using SPSS version 25. The results show that, partially, product features and lifestyle have a significant influence on purchasing decisions for Samsung smartphones. Meanwhile, brand image and price do not have a significant effect. However, simultaneously, all four variables—brand image, price, product features, and lifestyle—have a significant effect on purchasing decisions. The coefficient of determination (R²) is 80.2%, indicating that 80.2% of the variation in purchasing decisions can be explained by the four independent variables studied, while the remaining 19.8% is influenced by other factors not included in this model. These findings imply that Samsung should prioritize enhancing product features and aligning them with consumers' lifestyle preferences to improve purchase decisions and remain competitive in the market.

PENGARUH APLIKASI SISTEM INFORMASI KEUANGAN DESA (SISKEUDES) DAN KOMPETENSI APARATUR DESA TERHADAP AKUNTABILITAS PENGELOLAAN KEUANGAN DESA DI KABUPATEN SUMBAWA BARAT

Sri Firmawati — 2025-09-03

This research investigates the extent to which the utilization of the Village Financial Information System (SISKEUDES) and the competence of village apparatus affect financial accountability in village governance within West Sumbawa Regency. The study arises from ongoing disparities in the transparency and responsibility of financial practices, alongside varying levels of technical proficiency among officials managing digital systems. Adopting a quantitative methodology, the study collected data from 174 respondents involved in financial administration at the village level. A simple linear regression analysis was applied. The results indicate that SISKEUDES usage positively and significantly correlates with improved accountability, evidenced by a regression coefficient of 0.447 and a significance level of 0.000. Likewise, the competence of village staff also contributes significantly, with a regression coefficient of –0.447 and the same level of significance. These outcomes emphasize the dual necessity of robust digital infrastructure and skilled human resources in fostering transparent and accountable village financial management.

ANALISIS EFEKTIVITAS SISTEM E-PROCUREMENT TERHADAP PENGADAAN BARANG DAN JASA DI INJOURNEY TOURISM DEVELOPMENT CORPORATION

Ratih Setyowati — 2025-09-03

In order to support the implementation of good governance, InJourney Tourism Development Corporation (ITDC) implements the E-Procurement system as an innovation to improve the effectiveness, efficiency, and transparency of goods and services procurement. This study aims to analyze the effect of procurement lead time and Vendor Management System integrated in the E-Procurement system on the effectiveness of goods and services procurement at ITDC. This study uses a quantitative method with a survey approach through distributing questionnaires to 83 active vendors registered in the ITDC E-Procurement system. The results showed that partially the procurement lead time has a positive and significant effect on procurement effectiveness as indicated by the t-count value of 4.887, greater than the t-table of 1.990 at the 95% confidence level. Partially, the Vendor Management System also has a positive and significant effect, indicated by the t-count value of 10.733, greater than the t-table of 1.990 at the 95% confidence level. Simultaneously, procurement lead time and Vendor Management System also have a positive and significant effect on procurement effectiveness, indicated by the F-count value of 105.392 which is greater than the F-table of 3.11 at the 95% confidence level

PENGARUH PENDAPATAN ASLI DAERAH (PAD), DANA TRANSFER, DAN BELANJA MODAL TERHADAP LAJU PERTUMBUHAN EKONOMI DI PROVINSI NUSA TENGGARA BARAT TAHUN 2015–2024

Baiq Nurmala — 2025-09-03

This study aims to assess the impact of Locally-Generated Revenue (PAD), Central Government Transfers (DTB), and Capital Expenditure (BM) on the dynamics of economic growth in West Nusa Tenggara Province over the period 2015 to 2024. The analysis adopts a quantitative approach using multiple linear regression on annual secondary data, supported by classical assumption tests to ensure the validity of the estimation model. The results indicate that, collectively, the three independent variables significantly influence regional economic growth, as reflected by an F-statistic value of 15.47 (p<0.05) and a coefficient of determination (R²) of 0.82828. However, partial testing reveals that only DTB has a statistically significant effect, with a negative relationship, while PAD and BM are not individually significant. These findings highlight the need to enhance the efficiency of intergovernmental transfer management and to optimize strategies for improving local revenue generation and allocating capital expenditures productively, in order to support sustainable regional economic development

PENGARUH BEBAN KERJA DAN KOMPETENSI TERHADAP KINERJA PERAWAT DI RUMAH SAKIT BALIMÉD KARANGASEM MELALUI SEMANGAT KERJA SEBAGAI VARIABEL INTERVENING

I Desak Kadek Erna Susanthi — 2025-09-03

Hospitals are an integral part of the healthcare system, providing comprehensive services that encompass curative, preventive, and rehabilitative aspects for the community. This study was conducted at BaliMéd Karangasem Hospital with the aim of analyzing the influence of workload and competence on nurses' performance, both directly and indirectly through work motivation as an intervening variable. The approach used was quantitative descriptive, with data collection methods including documentation, interviews, and the distribution of questionnaires. The analysis technique employed was path analysis to identify direct and indirect relationships between variables. The study focused on four main variables: workload, competence, work motivation, and nursing performance. The analysis results indicate that workload has a positive influence on nursing performance through work motivation as an intervening variable. Similarly, competence has a positive influence on nursing performance both directly and through work motivation. These findings confirm that work motivation plays a crucial role in amplifying the impact of workload and competence on nursing performance. Based on the research findings, the management of BaliMéd Karangasem Hospital is advised to balance workloads to prevent them from becoming excessive, enhance nurses' competencies through training that includes both hard and soft skills, and foster high work motivation through motivation and reinforcement of work commitment

RESPON TANAMAN BAWANG MERAH (ALLIUM ASCALONICUM L.) TERHADAP VARIASI MEDIA TANAM DAN APLIKASI DOSIS TRICHODERMA sp. BERBEDA

Anak Agung Gede Putra — 2025-09-03

Shallot productivity in various regions still faces challenges such as suboptimal growing media quality and pest infestations. One potential solution is the use of Trichoderma sp., a biological agent known to suppress soil pathogens while enhancing plant growth. The research was conducted in the plant laboratory, Tabanan University, from May to July 2024. The treatment used a Randomized Block Design. Two factors were tried, namely Planting Media (M), namely: M₁ (soil, sand, and manure), M₂ (soil, rice husk charcoal, and manure), M₃ (soil, rice husk, and manure). The second factor was the Dose of Trichoderma sp. (T), namely: T₀ (0 g polybag-1), T₁ (10 g polybag^-1), T₂ (20 g polybag^-1), and T₃ (30 g polybag^-1). It was repeated three times, so there were 36 experimental units.

The results showed no significant interaction between the two treatments on any of the observed parameters. The use of the M₂ growing medium resulted in a fresh tuber weight of 17.02 g and a dry tuber weight of 0.58 g, respectively, an increase of 16.02% and 61.11% compared to the M₁ growing medium. A 20 g dose of Trichoderma sp. in polybag^-1 resulted in a fresh tuber weight of 22.57 g per clump^-1and a dry tuber weight of 0.79 g per clump^-1, an increase of 11.73% and 41.07% compared to the treatment without Trichoderma sp. (T0).

PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI TOKO SEPATU BAKTI PUTRAMU KOTA PALANGKA RAYA

Dwi Setyo Rini — 2025-09-03

The financial turmoil and price hikes of daily necessities are forcing people to spend less and less, and shopping at retail stores is no exception. As a result, consumers are very careful before deciding to buy. In Palangka Raya, Bakti Putramu Shoe Store has actually relied on social media advertising and discounts, but their effectiveness still needs to be examined further. Various previous studies even show mixed results regarding how far the marketing mix from product, price, promotion, to location determines consumer choice. Therefore, this study was designed to assess the impact of each marketing mix element on purchasing decisions at the store. Using a quantitative approach, researchers recruited 96 respondents through accidental sampling technique (non probability), then processed the data using SPSS version 27. Information collection was carried out through field observations, interviews, questionnaires, and documentation. It turned out that, separately, product, price, promotion, and location each contributed positively and significantly to the purchase decision; and when combined, the four variables were also proven to simultaneously influence consumer choice significantly.

ANALISIS BEBAN KERJA SERTA PENGARUHNYA TERHADAP KEPUASAN KERJA DAN TURNOVER INTENTION PADA GENERASI Z DI KOTA DENPASAR

Ni Putu Maydina Putri Sinta Utami — 2025-09-03

Human resources (HR) are essential assets for the sustainability of a company. Particularly for the younger workforce, such as Generation Z, proper HR management is crucial to maintain work stability and efficiency. This study aims to analyze the effect of workload on job satisfaction and turnover intention, as well as the mediating role of job satisfaction among Generation Z in Denpasar City. This research is a descriptive quantitative study using the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach. The sample consisted of 224 respondents categorized as productive-age Generation Z. The results show that workload has a negative and significant effect on job satisfaction, and a positive and significant effect on turnover intention. Job satisfaction also has a negative and significant effect on turnover intention. Moreover, job satisfaction is proven to mediate the effect of workload on turnover intention significantly, although the mediating effect is considered weak (VAF = 17.6%). This study highlights that proper workload management can reduce employees’ intention to leave, particularly by improving their job satisfaction.

ANALISIS PENGARUH PROMOSI DIGITAL DAN DISKON LOYALITAS TERHADAP MINAT BERGABUNG MEMBERSHIP ALL-ACCOR LIVE LIMITLESS

Ni Kadek Adi Maha Rani — 2025-09-03

The number of All Accor Live Limitless members staying at Sofitel Bali Nusa Dua Beach Resort has shown an increasing trend every year. This study aims to analyze the influence of digital promotions and loyalty discounts on the interest in joining the All Accor Live Limitless membership. This research uses a quantitative approach with a survey method by distributing questionnaires to 100 respondents selected through purposive and snowball sampling techniques. Data were collected both online and offline. Regression analysis results show that digital promotions and loyalty discounts simultaneously have a positive and significant effect on the interest in joining the membership, with an F value of 33.702 and significance < 0.05. Partially, digital promotions (t = 5.917) and loyalty discounts (t = 3.348) also have a significant effect, although loyalty discounts have a greater practical effect with a regression coefficient of 0.011 compared to digital promotions at 0.003. The resulting regression model explains 71.8% of the variation in the interest to join the membership. These findings emphasize that optimizing digital promotions and loyalty programs is crucial to increasing membership, especially in the hospitality industry in tourist destinations such as Bali.

OPTIMALISASI PENGGUNAAN APLIKASI PLN MOBILE UNTUK MENINGKATKAN KEPUASAN PELANGGAN TERHADAP PELAYANAN KELISTRIKAN PADA PT. PLN UNIT INDUK DISTRIBUSI BALI

Sang Ayu Made Cintika Yadnya — 2025-09-03

Technological advances have brought various innovations that simplify daily life, including electricity services. PT PLN (Persero) responded to this by developing the PLN Mobile application to improve customer satisfaction, particularly at PT PLN Bali Distribution Unit. This study aims to identify factors that hinder the performance of PLN Mobile, analyze the impact of its use on efforts to improve customer satisfaction, and formulate service optimization strategies. The study was conducted over six months in the commerce subsection of customer service using descriptive and qualitative descriptive statistical analysis methods. Data collection techniques included observation, interviews, documentation, and questionnaire distribution. Assessments were conducted on four indicators of PLN Mobile usage and four indicators of customer satisfaction. The results indicate that although the service is generally running well, there are still several indicators that are not optimal due to recurring internal and external constraints. Therefore, it is recommended to collect feedback from users to improve service quality. Optimization efforts are carried out by considering the needs, desires, expectations, and perceptions of users to align with the company's goals, vision, and mission.

PENGARUH LINGKUNGAN KERJA, JOB INSECURITY, BEBAN KERJA TERHADAP STRES KERJA KARYAWAN RAMAYANA SUITES & RESORT

I Komang Mahayana Putra — 2025-09-03

This study aims to analyze the influence of work environment, job insecurity, and workload on employee work stress at Ramayana Suites & Resort Kuta Badung. The research adopts a quantitative approach using a survey method by distributing questionnaires to 67 employees, selected through proportional stratified random sampling. The data were analyzed using multiple linear regression. The results show that work environment variable has a negative and significant effect on work stress, indicating that a more conducive work environment can reduce employee stress levels. Job insecurity has a positive and significant effect on work stress, suggesting that the higher the job uncertainty, the greater the level of stress experienced by employees. Workload also has a positive and significant impact on work stress, showing that an increase in workload directly contributes to higher employee stress levels. The theoretical implication of this study enriches the references in the field of human resource management, particularly regarding the factors contributing to work stress. Practically, the findings provide a foundation for the management of Ramayana Suites & Resort to formulate more effective human resource strategies, including creating a healthier work environment, improving job security, and adjusting workloads to align with employee capacity.

ANALISIS PERCEIVED ORGANIZATIONAL SUPPORT DAN CAREER GROWTH TERHADAP TURNOVER INTENTION DI PT. MOLADIN FINANCE JAKARTA

Belinda Triana Romaito Situmorang — 2025-09-03

The desire of employees to leave the company or turnover intention is a major challenge in human resource management. High turnover intention within an organization can negatively impact the company's stability and productivity. This study targets to inspect the effect of perceived organizational support and career growth on turnover intention among employees of PT. Moladin Finance in Jakarta, using a probability sampling method, namely simple random sampling. In this study, the total sample used was 97 employees. To analyze the data, this study applied the classical assumption test technique, correlation test, multiple linear regression analysis, coefficient of determination, as well as t-test and f-test, assisted by the SPSS program. The results revealed that perceived organizational support at PT. Moladin Finance Jakarta has a significant negative effect on employee turnover intention, as observed from the results of the t-test with a significance value of 0.001. Conversely, career growth also possesses a negative and significant effect on employee turnover intention, with the results of the t-test showing the same significance value of 0.001. Perceived organizational support and career growth showed a simultaneous influence, as observed in the coefficient of determination (R²) of 0.363, or 36.3%. This finding suggests that the higher employees' perceptions of organizational support and career development opportunities, the lower their intention to leave the company.

PENGARUH ELECTRONIC WORD OF MOUTH (e-WOM) PADA ONLINE TRAVEL AGENT BOOKING.COM DAN BRAND IMAGE TERHADAP KEPUTUSAN MENGINAP DI THE ONE LEGIAN

Kiki Hermalia Putri — 2025-09-03

This study aims to determine the partial or simultaneous effects of brand image (X2) and electronic word of mouth (X1) on the decision to stay (Y). The ONE Legian is where the study takes place. With 99 respondents in the sample, the study’s subjects are the 7,818 visitors who made bookings through Booking.com at The ONE Legian between January and December 2024. The statistical analysis methods employed include the validity test, realibility test, classical assumption test, multiple linear regression analysis, determination coefficient test, F test, t test. According to the findings of this research, electronic word of mouth and brand image both have a significant positive impact on the choice to stay, while electronic word of mouth has a significant positive impact on the decision to stay. The researcher can only advise that The ONE Legian should strive to consistenly deliver a high quality or enjoyable experience for visitors by offering the finest service possible as this will increase the number of favorable evaluations and allay any concerns that guests may have as a result of bad reviews

ANALISIS KEMANFAATAN DAN KETERSEDIAAN FITUR LAYANAN TERHADAP MINAT PENGGUNAAN BPD MOBILE BANKING (STUDI KASUS DI BANK BPD BALI KANTOR CABANG TABANAN)

Dewa Ayu Kadek Tiara Cahya Putri — 2025-09-03

The target of this study is to discover the impact of service usability and feature availability of BPD Mobile Banking services, both separately and simultaneously, on user interest. This study was conducted at Bank BPD Bali, Tabanan Branch. The study population consisted of all customers who use BPD mobile banking at Bank BPD Bali, Tabanan Branch, with a research sample of 100 respondents. The analysis methods utilized involving Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, Correlation Analysis, Coefficient of Determination Test, F Test, also t Test. The results of the study stipulate that service usability possesses a significant positive influence on user interest, while the availability of service features also shows a significant positive influence on user interest. Simultaneously, both service usability and feature availability possess a positive and significant impact on user interest. The researcher recommends that Bank BPD Bali, Tabanan Branch, continue to innovate in their mobile banking services, in order to increase transaction speed, add features needed by users, support various financial activities, and always provide complete and useful features to strengthen their position compared to competitors.

STRATEGI PROMOSI SOSIAL MEDIA DALAM PENGEMBANGAN PANTAI MELASTI SEBAGAI DESTINASI PARIWISATA DI DESA UNGASAN

Kadek Vradeshtia Ladia Sambhawitasya — 2025-09-03

Melasti Beach is a tourism destination located in Ungasan Village, which has a lot of potential to be developed with social media marketing strategies. The purpose of this study is to study and analyze social media promotion methods to increase the visibility and attractiveness of Melasti Beach. The research method uses the SWOT analysis method and the 7P marketing mix strategy, interviews, observations, and questionnaires. The results of the study indicate that social media plays a positive role in increasing the attractiveness of Melasti Beach, by using platforms such as Instagram and Facebook to highlight the natural beauty, local traditions, and facilities offered, the involvement of local communities in promotions is also an important aspect because it is in line with the Tri Hita Karana concept. Thus, the implementation of Tri Hita Karana becomes an indicator of strong strategic strength in forming the competitive advantage of tourist destinations.

PENGARUH BUDAYA ORGANISASI DAN KOMITMEN ORGANISASI TERHADAP KINERJA PEGAWAI MELALUI ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) SEBAGAI VARIABEL INTERVENING (STUDI PADA KANTOR BADAN PENGELOLA KEUANGAN DAN ASET DAERAH KABUPATEN KARANGASEM)

I Wayan Tunggal Sutasna — 2025-09-03

This study aims to analyze the influence of organizational culture and organizational commitment on employee performance through Organizational Citizenship Behavior (OCB) as an intervening variable (A Study at the Regional Financial and Asset Management Agency/BPKAD Office of Karangasem Regency). The population in this study consists of all employees at BPKAD Karangasem, totaling 81 individuals. The sampling technique used is a census or saturated sampling method. The analytical methods employed include validity testing, reliability testing, classical assumption tests, and path analysis. The results of the analysis indicate that: (1) organizational culture has a positive influence on Organizational Citizenship Behavior (OCB); (2) organizational commitment has a positive influence on OCB; (3) organizational culture positively affects employee performance; (4) organizational commitment positively affects employee performance; (5) OCB positively affects employee performance; (6) OCB serves as an intervening variable in the influence of organizational culture on employee performance; and (7) OCB also acts as an intervening variable in the influence of organizational commitment on employee performance at BPKAD Karangasem. Based on these findings, it is recommended that the leadership of BPKAD Karangasem enhance organizational culture, strengthen organizational commitment, improve OCB, and further develop employee performance.

ANALISIS MUTASI DAN PROMOSI JABATAN TERHADAP KINERJA KARYAWAN DI VILLA TAMAN DHARMAWANGSA SUITES

A.A.Istri Diva Shely Aulia — 2025-09-03

In the implementation of the program of mutation and promotion of increasing positions has not significantly explained the increase in employee performance due to the trend of decreasing standard of performance in a certain period. From this phenomenon a purpose arose to test the role of mutation and promotion of positions to employee performance at Villa Taman Dharmawangsa Suites. The population used was all 66 staff through a calculation range with a likert scale containing 30 items then the data acquired were examide with SPSS statistical utility. Multiple linear regression analysis techniques, determination (R square) and preliminary assumption inspection resulted in that the mutation and promotion variables was significantly and positively associated in terms of partial and simultanly. The magnitude of the contribution of variables X1 and X2 to Y seen from the results of the Coefficient of determination test was 83.4%.

PENGARUH KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP KEPUASAN KERJA DAN KINERJA APARATUR DESA DI DESA BAKAS KECAMATAN BANJARANGKAN KABUPATEN KLUNGKUNG

Kadek Dwi Permana Putra — 2025-09-03

This study aims to analyze the influence of leadership and work environment on job satisfaction and performance of village apparatus, with job satisfaction serving as a mediating variable, in Bakas Village, Banjarangkan Sub-district, Klungkung Regency. The background of this research stems from the challenges of suboptimal performance among village officials, which are suspected to be influenced by ineffective leadership styles and less supportive working conditions. A quantitative approach was employed using a saturated sampling technique, involving all 64 village officials as respondents. Data analysis techniques included multiple linear regression and the Sobel test to examine mediation effects. The results indicate that leadership and work environment significantly affect both job satisfaction and employee performance. Furthermore, job satisfaction is proven to mediate the influence of leadership and work environment on performance. These findings suggest that enhancing participative leadership and improving a conducive work environment can positively impact the satisfaction and performance of village officials in delivering public services.

ANALISIS IMPLEMENTASI REWARD DAN PUNISHMENT DALAM PELAKSANAAN PENGEMBANGAN SDM PADA HOTEL THE TAMARIND RESORT NUSA LEMBONGAN

Ni Putu Intan Yuniantari — 2025-09-03

This research aims to deeply analyze the implementation of rewards and punishments, and the underlying policies, within the context of human resource development at The Tamarind Resort Nusa Lembongan. Employing a qualitative approach, data was collected through direct observation and in-depth interviews with the Resort Manager, HRD, and Supervisors. The findings indicate that the implementation of rewards and punishments at this hotel is highly structured and development-oriented. Rewards are diverse, encompassing direct recognition from top management, performance bonuses, appreciation linked to positive online guest reviews (impacting promotions and salary increments), and career development opportunities such as coaching and shadowing. Conversely, punishments are applied in an educational and supportive manner, prioritizing re-training and guidance before formal sanctions, with HR and Supervisors actively involved in supporting behavioral improvement. The hotel's policies are comprehensively designed to be clear, integrated, and progressive, incorporating non-financial incentives, linking performance to rewards, and ensuring a gradual, rehabilitation-focused disciplinary process. The consistent execution of both systems reflects an effective HR management policy that strengthens discipline, enhances motivation, and fosters optimal employee growth and performance.

PENGARUH DISIPLIN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI DENGAN MOTIVASI KERJA SEBAGAI VARIABEL MEDIASI PADA DINAS KEPENDUDUKAN DAN PENCATATAN SIPIL KABUPATEN BADUNG

Ni Putu Agrin Cahya Purnama Dewi — 2025-09-03

This study aims to analyze the effect of work discipline and work environment on employee performance with work motivation as a mediating variable at the Department of Population and Civil Registration of Badung Regency. This is a quantitative study with a causal research design. The sample consists of all civil servants at the institution, totaling 44 respondents, with data collected through questionnaires. Data were analyzed using path analysis. The results show that work discipline and work environment have a positive and significant effect on employee motivation. Work motivation significantly affects employee performance. Moreover, both work discipline and work environment significantly influence performance directly and indirectly through motivation. These findings highlight the importance of improving discipline, creating a conducive work environment, and enhancing employee motivation to improve overall performance

IMPLEMENTASI KEBIJAKAN PENANGGULANGAN BENCANA GEMPA BUMI 2018 DI KABUPATEN LOMBOK TIMUR: TANGGAP DARURAT DAN PEMULIHAN

Lalu Muh. Kabul — 2025-09-03

The focus of the study is policy implementation of disaster management earthquake 2018 in East Lombok Regency. The scopes of study cover two theme namely disaster emergency response during disaster occurrence and post-disaster recovery. The methodology employs a phenomenological approach with qualitative design. The study finding indicate that disaster emergency response activities include rapid assessment, declaring a state of emergency, establishing a command team of emergency response, operation of emergency response, transitional status from emergency response to recovery. Meanwhile, recovery activities include an issued of presidential instruction, establishing of operational task units, verification of disaster impact, recovery planning, implementing of recovery, monitoring & evaluation

PERLINDUNGAN DAN PENEGAKAN HUKUM TERHADAP KAWASAN KONSERVASI GUNUNG RINJANI DALAM PERSPEKTIF UNDANG-UNDANG KONSERVASI SUMBER DAYA ALAM HAYATI

Ni Luh Ariningsih Sari — 2025-09-03

Mount Rinjani National Park is one of the important conservation areas protected by national law due to its ecological value, biodiversity, and vital environmental functions for Lombok Island and its surroundings. Legal protection for this area is regulated in Law Number 5 of 1990, which was later reinforced through Law Number 32 of 2024 as an amendment. Forms of legal protection include: prohibition of destructive activities such as poaching, encroachment, and forest burning, direct supervision by Forestry Police and the TNGR Office, and community involvement through participatory approaches and conservation education. Law enforcement is carried out through: regular patrols by the Forestry Police (Polhut) and investigations by Civil Servant Investigators (PPNS) of Forestry. Therefore, the synergy between law enforcement officials, the government, local communities, and tourists is crucial to ensure the sustainability of conservation functions in Mount Rinjani National Park

ANALISIS RISIKO PRODUKSI PETERNAKAN AYAM POTONG DENGAN POLA KEMITRAAN DI DESA BUKIT LITI

San Mulyasyah Helda — 2025-09-03

The partnership model in broiler chicken farming helps farmers overcome limitations in capital, production facilities, and marketing. However, its implementation still faces production risks that may hinder business success. This study aims to describe the partnership mechanism and analyze production risks encountered by broiler chicken farmers in Bukit Liti Village, Kahayan Tengah District, Pulang Pisau Regency. A descriptive qualitative approach was applied, with data collected through observation, in-depth interviews, and documentation. The informants consisted of four plasma farmers and two company representatives (Technical Service and Branch Manager). Data analysis involved reduction, presentation, and conclusion drawing, while data validity was tested using source triangulation.

The results reveal that the partnership mechanism includes farmer registration, provision of production inputs (DOC, feed, medicines), technical assistance, and marketing of harvests at a contracted price. Although the partnership reduces market risks, production risks remain significant, including Newcastle Disease outbreaks, extreme weather, uneven DOC quality, and feed delivery delays. Based on risk management theory, mitigation should focus on improving the quality of production inputs, providing intensive technical support, and offering risk management training. These measures can ensure the partnership operates sustainably and productively.

PERAN ATRAKSI DAN AMENITAS TERHADAP MINAT BERKUNJUNG WISATAWAN DI LOMBOK

Ridho Rafqi Ilhamalimy — 2025-09-03

This study aims to analyze the influence of attractions and amenities on tourist interest in visiting West Lombok tourist destinations. The research method used was quantitative with an explanatory approach. Data were collected through a five-point Likert-type questionnaire from 100 respondents selected using purposive and accidental sampling techniques. Data analysis was performed using multiple linear regression using SPSS. The results showed that both attractions and amenities had a positive and significant effect on tourist visit intention The significance value for attractions was 0.002 and for amenities was 0.032, indicating that the more attractive the attractions and the more adequate the amenities provided, the higher the tourist visit intention. This finding underscores the importance of synergizing the development of quality attractions with the provision of adequate amenities as a strategy to increase the competitiveness of Lombok tourist destinations

PENGARUH KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP DISIPLIN KERJA DAN KINERJA KARYAWAN DI LEMBAGA PERKREDITAN DESA (LPD) KEROBOKAN

Anak Agung Ngurah Ryan Pratama Putra — 2025-09-03

The main issue underlying this research is the suboptimal employee performance caused by weak discipline, an unconducive work environment, and ineffective leadership styles. This research uses a quantitative approach through a survey method by distributing questionnaires to 73 respondents who are employees of LPD Kerobokan. Data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method. The results of the study show that: (1) Leadership has a positive and significant effect on employee performance; (2) The work environment does not have a significant effect on employee performance; (3) Work discipline has a positive and significant effect on employee performance; (4) Leadership has a positive and significant effect on work discipline; (5) The work environment does not have a significant effect on work discipline; (6) Leadership has a positive and significant indirect effect on employee performance through work discipline; and (7) The work environment does not have a significant indirect effect on employee performance through work discipline. These findings indicate that leadership and work discipline play a crucial role in improving employee performance, while the work environment does not show a significant influence, either directly or indirectly.

PENGARUH LINGKUNGAN KERJA DAN BUDAYA KERJA TERHADAP KEPUASAN KERJA DAN KINERJA PEGAWAI PADA INSPEKTORAT KABUPATEN BADUNG

Ni Komang Juliawati — 2025-09-03

This study aims to determine the influence of work environment, work culture, and job satisfaction on employee performance at the Inspectorate of Badung Regency. This research uses a quantitative approach, aiming to test or measure the influence between independent variables and the dependent variable. The sample in this study consisted of 87 employees, using the total population sampling method. Data collection was carried out using a questionnaire with a Likert scale. The results of this study show that the work environment, work culture, and job satisfaction have a positive and significant effect on employee performance at the Inspectorate of Badung Regency. The suggestions from this research include maintaining comfort in the workplace, improving employee competencies and skills, and ensuring work effectiveness is upheld

PENGARUH KUALITAS PRODUK, GAYA HIDUP, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN LAUSKIN HB DOSTING (STUDY KASUS: MAHASISWA STIE BIMA)

Nurmelisa Nurmelisa — 2025-09-03

This study aims to determine the influence of Product Quality, Lifestyle, and Price on purchasing decisions of Lauskin HB Dosting among STIE Bima students. The background of this study is based on the increasing use of body lotion products that have become a basic necessity in modern society, and various manufacturers in the beauty industry continue to compete in producing new products with various advantages to attract the attention of potential consumers of body lotion users. This study uses a quantitative approach with an associative method. Data were collected through distributing questionnaires to 96 respondents selected by purposive sampling method. The data analysis technique used multiple linear regression processed with SPSS version 25 software. The results of the study indicate that partially, Product Quality, Lifestyle, and Price have a significant effect on purchasing Lauskin HB Dosting. Likewise, simultaneously, the three variables have a significant effect on purchasing decisions. The coefficient of determination (R²) of the regression analysis shows an adjusted R² of 0.422, which means that 42.2% of the variation in the dependent variable (Purchase Decision) can be explained by the independent variables, namely product quality, lifestyle, and price. Meanwhile, the remaining 57.8% is explained by factors outside this regression model.

ANALISIS HARGA DAN KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN PADA USAHA LAUNDRY BERKAT GAWI KASINTA PALANGKA RAYA

Tina Tina — 2025-09-03

Competition in the laundry service business in Palangka Raya is getting tighter, marked by the large number of businesses offering similar services and demanding each business actor to have a competitive advantage to retain customers. The main problem lies in how price and service quality contribute to customer loyalty in the context of Laundry Berkat Gawi Kasinta, which is strategically located near residential areas and campuses. This study aims to determine customer perceptions of pricing and its relationship to customer loyalty, as well as evaluate service quality in an effort to increase customer loyalty and satisfaction at Laundry Berkat Gawi Kasinta. This study uses a qualitative research method with a case study approach, conducting in-depth interviews with owners and customers, direct observation of service patterns, and documentation through business records and social media reviews to obtain a comprehensive picture of the relationship between price, service quality, and customer loyalty. The research findings indicate that pricing at Laundry Berkat Gawi Kasinta is carried out competitively by considering market surveys and operational cost efficiency without sacrificing service quality, so that customers feel the value they get is commensurate with their expenses. Consistent service quality, ranging from cleanliness, fragrance, punctuality, as well as additional services such as free pick-up and friendly service, helps strengthen customer loyalty and minimize complaints.

ANALISIS STRATEGI DIGITAL MARKETING TERHADAP PENINGKATAN PENJUALAN UMKM KULINER DI PASAR MINI DATAH MANUAH KOTA PALANGKA RAYA

Annisa Dewita Putri R. — 2025-09-03

This study employed qualitative research with a descriptive approach. It was conducted at the Datah Manuah Mini Market Culinary MSME in Palangka Raya City. This study analyzed the increase in culinary MSME sales through the use of digital marketing. Digital marketing is a marketing strategy that utilizes digital media and the internet to promote products or services. The results indicate that the use of social media in digital marketing strategies, particularly through Instagram and TikTok, is in line with the increase in culinary MSME sales at the research location. Some businesses have even achieved viral popularity as a result of their promotional strategies. The increase in daily sales is strongly indicated to be influenced by the quality of engaging video promotional content and consistent daily upload frequency. It is hoped that this research can be further investigated.

PENGARUH INOVASI PRODUK DAN KEMASAN TERHADAP MINAT BELI ICE CREAM AICE KOTA BIMA

Nurul Putri — 2025-09-03

This study aims to determine the effect of product and packaging innovation on purchasing interest in Aice ice cream in Bima City. The background to this study stems from the increasing number of ice cream consumers, which has become a staple in some modern societies, as well as increasingly fierce competition between brands. Aice, as a well-known ice cream brand, faces challenges in maintaining its brand image, adjusting prices, and product quality amidst evolving lifestyles. This study used a quantitative approach with an associative method. Data were collected through questionnaires distributed to 96 respondents selected using a purposive sampling method. The data analysis technique used multiple linear regression processed with SPSS version 25 software. The results show that, partially, product and packaging innovation have a significant effect on purchasing interest in Aice ice cream. Similarly, simultaneously, both variables have a significant effect on purchasing interest. The coefficient of determination (R²) of 35.9% indicates that variations in purchasing interest can be explained by product and packaging innovation, while the remainder is influenced by other factors outside this research model. The implications of these results demonstrate the importance of companies focusing on product improvement and lifestyle suitability in their marketing strategies

IMPLEMENTASI EKSAMINASI TERHADAP PUTUSAN HAKIM

Titin Apriani — 2025-09-03

The purpose of this study is to determine how the implementation of the examination of a judge's decision that is late in having permanent legal force and whether the implementation of the examination can cancel the judge's decision. This study is alibrary research that uses data in the form of books, laws, articles, journals, several examples of judge's decisions that have permanent legal force that are examined, while the technique and data collection is by collecting various ideas, theories and concepts from various literature that emphasizes the process of comparison between arguments, articles or other laws. The approach method used in this study is the statute approach and the conceptual approach and the case approach.

The research results show that examinations are not new in the world of justice. In 1967, when Soerjadi was Chief Justice, the Supreme Court issued Supreme Court Circular Letter (SEMA) No. 1 of 1967, which instructed the Chief Justice of the District Court to conduct examinations of cases decided by judges within its jurisdiction. This examination was issued as a mechanism or as a form of oversight of the products issued by the court or judge in deciding a case. Therefore, an examination cannot overturn a decision issued by a judge, but the decision can be overturned through legal remedies such as appeal, cassation, and judicial review

STRATEGI PENGELOLAAN PERIKANAN BERKELANJUTAN PADA KAWASAN KONSERVASI PERAIRAN GITA NADA DI KABUPATEN LOMBOK BARAT

Atifatul Iman — 2025-09-03

The development of marine conservation areas is one of the government's efforts to provide benefits and fairness to the community in terms of utilising fish resources through management activities in sustainable fishing zones to improve community welfare. However, communities still face challenges and issues in managing these conservation areas, such as overfishing by fishermen using dragnets, the capture of protected species, and destructive fishing activities by irresponsible individuals. Therefore, this study aims to develop strategies for sustainable fisheries management in the Gita Nada Marine Conservation Area. The methods used include SWOT analysis, beginning with an analysis of internal and external factors, as well as the development of a grand strategy matrix and a SWOT matrix. The results of this study recommend three alternative SO strategies based on the current conditions in the Gita Nada region, namely developing the use of effective and environmentally friendly fishing technologies such as the use of solar panels as a source of electricity, optimizing policies and programs as well as supporting institutions to increase production through community empowerment and guidance programs, and increasing the participation of fishermen in the development of conservation-based fisheries ecotourism by involving fishermen as management partners.

PENGARUH PERBEDAAN MEDIA PEMELIHARAAN TERHADAP PERTUMBUHAN DAN KELANGSUNGAN HIDUP BELUT SAWAH (MONOPTERUS ALBUS)

Kuratun Aeni — 2025-09-03

Swamp eel (Monopterus albus) is one of the freshwater aquaculture commodities with high economic value and strong environmental adaptability. One of the key factors in the cultivation of Monopterus albus is the type of rearing media, which can affect growth and survival rate. This study aimed to determine the effect of different rearing media on the growth and survival rearing media on the growth and survival of Monopterus albus. The research was conducted at the wet Labotatory of the Faculty of Fisheries, Universitas 45 Mataram, using a Completely Randomized Design (CRD) with three type of rearing media: clean water (P1), mud (P2), and sand (P3), each with four replications. The observed parameters included specific growth rate (SGR), specific length growth rate (SLGR), survival rate (SR), feed conversion ratio (FCR), and water quality (temperature, pH, dissolved oxygen, and ammonia). The analysis of variance (ANOVA) showed that rearing media had a significant effect on SGR and SR (α < 0,05), but not on SLGR (α > 0.05). the best (lowest) FCR was recorded in the mud (1.85), while the highest was in the clean water media (2.23). water quality during the study remained within acceptable ranges for monopterus albus, with temperature ranging from 25-27⁰C, pH 6.5-7.3, dissolved oxygen 4.65-6.2 mg/L. based on the result, mud (P2) is considered the most optimal rearing medium, as it closely resemble the natural habitat of Monopterus albus.

PENGARUH PERBEDAAN SALINITAS TERHADAP MOLTING KEPITING BAKAU (SCYLLA SERRATA)

Tadora kinanggi — 2025-09-03

Mud crab (Scylla serrata) is a high-value fishery commodity with promising aquaculture prospect. Moling (shedding of the shell) is a crucial physiological prosess for crab growth, and its rate is strongly influenced by environmental factors, particulary salinity, whicth plays a role in maintaining the organism’s osmotic balance. This study aimed to determine the effect of different salinity levels on the molting percentage, survival rate (SR), feed conversion ratio (FCR), and absolute weight gain of mud crabs. The research was conducted for 30 days at the Wet Laboratory of the faculty of Fisheries, University 45 Mataram, using a Completely Randomized Design (CRD) with three salinity treatments: P1 (10 ppt), P2 (15 ppt), and P3 (20 ppt), each with four replications. The observed parameters included molting percentage, survival rate, FCR, and absolute weight gain. The results showed that differences in salinity did not have signivicant effecton all obsolute parameters. However, 10 ppt salinity (P1) showed the highest molting percentage of 62.5%, indicating that lower salinity increases the molting percentage in mud crabs. The highest absolute weight gain was also found in the 10 ppt salinity treatment (P1) reaching 18.14 grams, indicating an environment that supports crab growth. However, the highest FCR (6.97) was recorded at 20 ppt salinity (P3).