STRATEGI PENGEMBANGAN LAYANAN BERBASIS DIGITAL DALAM MENINGKATKAN KEPUASAN ANGGOTA DI KOPERASI CU (CREDIT UNION) BETANG ASI PALANGKA RAYA
Digital-Based Service Development Strategy To Improve Member Satisfaction At The Betang Asi Credit Union Cooperative In Palangka Raya
DOI:
https://doi.org/10.59896/gara.v20i2.661Keywords:
digital services, development strategy, member satisfaction, cooperative, credit unionAbstract
This study aims to analyze the digital-based service development strategy to increase member satisfaction at the Betang Asi Credit Union Cooperative, Palangka Raya. Developments in information technology encourage financial institutions, including cooperatives, to adapt by providing more effective, efficient, and easily accessible digital services to members. This study uses a qualitative approach with descriptive methods to describe the cooperative's strategies in developing digital services and their impact on member satisfaction. Data collection techniques were conducted through interviews, observation, and documentation.
The research results show that the development of digital services such as mobile applications, online transaction services, and member information systems can improve ease of service access, accelerate transaction processes, and enhance member convenience in interacting with the cooperative. However, several challenges remain, such as varying levels of digital literacy among members and limited technological infrastructure. Therefore, further strategies are needed, such as increasing the socialization of digital service usage, training for members, and strengthening information technology systems to improve the quality of cooperative services. With optimal digital service development, it is hoped that member satisfaction at the Betang Asi Palangka Raya Credit Union Cooperative will continue to increase.
References
Afrida, D. K., Lestari, E. W. P., Lailiya, F., & Suwanan, A. F. (2021, June). Peran digitalisasi koperasi sebagai pendongkrak UMKM dalam pengembangan ekonomi wilayah Kota Surabaya. In Prosiding Seminar Nasional Ekonomi Pembangunan (Vol. 1, No. 2, pp. 151-158).
Ahmad, K., & Krisnadi, I. (2020). Digitalisasi koperasi dalam penyempurnaan konsep pasar digital nasional sebagai penangkal resesi ekonomi di masa pandemi Covid-19. Jurnal Ekonomi, 9, 1-12.
Azizah, F. (2022). Sejarah gerakan koperasi di Indonesia.
Halim, I. (2022). Latar Belakang Sejarah Dan Timbulnya Gerakan Koperasi Dunia.
Ilmiawan, A., & Arif, A. (2018). Pengembangan Buku Ajar Sejarah Berbasis Situs Sejarah Bima (Studi Kasus pada Siswa Kelas X MAN 2 Kota Bima). Jurnal Ilmu Sosial Dan Pendidikan, 2(3), 102-106.
Mukhlis, Z. U. (2021). Koperasi dalam Perpektif Hukum Islam. Jurnal Kawakib, 2(2), 90-99.
Palelu, D. R., Tumbuan, W. J., & Jorie, R. J. (2022). Pengaruh Persepsi Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Kamsia Boba Di Kota Lawang. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 10(1), 68-77.
Purbasari, R., & Raharja, S. U. J. (2022). Analisis Koperasi Modern Di Era Digital: From Values To Greatness. AdBispreneur: Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan, 6(3), 295-310.
Sahara, M., & Faizal, M. (2022). Analisis Strategi Peningkatan Kualitas Pelayanan Terhadap Nasabah Pada Masa Pandemi Covid-19 Di PT. Asuransi Jasindo Syariah Cabang Palembang. Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi, 1(2), 181-210.
Widodo, Z. D., Purwaningrum, J. P., Purbasari, I., & Rini, G. P. (2022). Manajemen Koperasi dan UMKM.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Hendry Wahyu Hariansano, Tonich Uda, Liling Lenlioni
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
