Strategi Komunikasi Pemerintah Kabupaten Lombok Timur dalam Mengomunikasikan Penerapan Diskresi pada Pelayanan Publik

The Communication Strategy of the East Lombok Regency Government in Communicating the Implementation of Administrative Discretion in Public Services

Authors

  • Ismi Arifiana Rahmandari Fakultas Ilmu Sosial dan Ilmu Politik Universitas 45 Mataram
  • Rita Arisandy Fakultas Ilmu Sosial dan Ilmu Politik Universitas 45 Mataram
  • Titin Titawati Fakultas Ilmu Sosial dan Ilmu Politik Universitas 45 Mataram
  • Anis Sujudi Fakultas Ilmu Sosial dan Ilmu Politik Universitas 45 Mataram
  • Denda Devi Sarah Mandini Fakultas Ilmu Sosial dan Ilmu Politik Universitas 45 Mataram

DOI:

https://doi.org/10.59896/gara.v20i3.771

Keywords:

government communication, administrative discretion, public service delivery, public trust, Transparency

Abstract

The implementation of administrative discretion in public service delivery requires an effective communication strategy to ensure transparency, accountability, and public trust in government policies. This study aims to analyze the communication strategy employed by the East Lombok Regency Government in communicating the implementation of administrative discretion in public services, identify the supporting and inhibiting factors influencing its implementation, and examine its contribution to transparency and public trust. This research employed a descriptive qualitative approach using interviews, observations, and documentation studies as data collection techniques. Data were analyzed through data reduction, data presentation, and conclusion drawing. The findings reveal that the government's communication strategy is implemented through information transparency, two-way communication, the utilization of digital media, and stakeholder engagement in policy dissemination. Its effectiveness is supported by leadership commitment, inter-agency coordination, competent human resources, and information technology utilization. Meanwhile, challenges include low levels of digital literacy, the spread of misinformation, and limited communication resources. The study highlights that transparent, participatory, and adaptive communication strategies contribute significantly to strengthening the legitimacy of administrative discretion policies, improving public service quality, and enhancing public trust.

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Published

04-09-2026

How to Cite

Rahmandari, I. A., Arisandy, R., Titawati, T., Sujudi, A., & Mandini, D. D. S. (2026). Strategi Komunikasi Pemerintah Kabupaten Lombok Timur dalam Mengomunikasikan Penerapan Diskresi pada Pelayanan Publik: The Communication Strategy of the East Lombok Regency Government in Communicating the Implementation of Administrative Discretion in Public Services. Ganec Swara, 20(3), 836–847. https://doi.org/10.59896/gara.v20i3.771

Issue

Vol. 20 No. 3 (2026): September 2026

Section

Articles

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Copyright (c) 2026 Ismi Arifiana Rahmandari, Rita Arisandy, Titin Titawati, Anis Sujudi, Denda Devi Sarah Mandini

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