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Genadi, Y.D., Girsang, Z.A. and Pradnyani, I.G.A.A. 2026. MODEL KEWIRAUSAHAAN BERKELANJUTAN PADA INDUSTRI KREATIF: STUDI GROUNDED THEORY BERBASIS TRIPLE BOTTOM LINE DI KOTA MATARAM: Sustainable Entrepreneurship Model in the Creative Industry: A Grounded Theory Study Based on the Triple Bottom Line in Mataram City. Ganec Swara. 20, 2 (Jun. 2026), 482–488. DOI:https://doi.org/10.59896/gara.v20i2.687.