HYPRANKA, A.; TOBING, R.; SAWALUDIN, S.; FAJRIYAH, S. PERAN INOVASI PEMASARAN DALAM MEMPERTAHANKAN EKSISTENSI TOKO ELEKTRONIK UFO DI PALANGKA RAYA: The Role Of Marketing Innovation In Maintaining The Existence Of UFO Electronics Store In Palangka Raya. Ganec Swara, [S. l.], v. 19, n. 4, p. 1463–1471, 2025. DOI: 10.59896/gara.v19i4.464. Disponível em: https://jurnal.yalamqa.com/index.php/gara/article/view/464. Acesso em: 23 jan. 2026.