AZZAHRA, F.; LADILA, N. D.; RAHAYU, N. Efektivitas Digitalisasi Pemasaran Melalui Aplikasi PLN Mobile Dalam Menekan Biaya Operasional Pelayanan Pelanggan: Effectiveness of Marketing Digitalization Through the PLN Mobile Application in Reduce Customer Service Operational Costs. Ganec Swara, [S. l.], v. 20, n. 3, p. 848–853, 2026. DOI: 10.59896/gara.v20i3.749. Disponível em: https://jurnal.yalamqa.com/index.php/gara/article/view/749. Acesso em: 6 sep. 2026.