Hypranka A, Tobing R, Sawaludin S, Fajriyah S. PERAN INOVASI PEMASARAN DALAM MEMPERTAHANKAN EKSISTENSI TOKO ELEKTRONIK UFO DI PALANGKA RAYA: The Role Of Marketing Innovation In Maintaining The Existence Of UFO Electronics Store In Palangka Raya. Ganec Swara [Internet]. 2025 Dec. 11 [cited 2026 Mar. 10];19(4):1463-71. Available from: https://jurnal.yalamqa.com/index.php/gara/article/view/464