Pengaruh Konten Tiktok Terhadap Minat Berkunjung Wisatawan ke Lombok Utara
The Influence of TikTok Content on Tourists' Interest in Visiting North Lombok
DOI:
https://doi.org/10.59896/qalbu.v4i2.815Keywords:
Content, TikTok, Visit, Tourists, North LombokAbstract
This study aims to analyze the relationship between TikTok content and tourists' interest in visiting tourist attractions in North Lombok. A quantitative approach was employed, with data collected via questionnaires. The results indicate that perceptions of TikTok content fell into the high category, with a mean score of 3.88, while visit interest averaged 3.70. A strong positive correlation was found between TikTok content and visit interest (r = 0.911; p < 0.001). The strongest aspect was the content's ability to showcase the destination's beauty and uniqueness (4.03), followed by its appearance on the "For You Page" (FYP) (3.97) and its authenticity (3.81). The majority of respondents (96.8%) obtained information from other tourists or content creators. Although the desire to visit was relatively high (3.84), plans for a visit in the near future were lower (3.45). These findings suggest that while TikTok plays a crucial role in generating initial interest and shaping the destination's image, it does not yet directly drive travel decisions. In addition, There is a need for information in the form of TikTok content from official local government accounts as part of marketing efforts
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